Changing Hats, Fresh View

I haven't blogged for a while because there are hobgoblins in my computer. In spite of my best efforts, I haven't been able to evict them. This blog is being written secretly, while they're distracted by some thing else in the enigmatic innards of the machine.

So, I saw Siona's review of 'Its Not About Money' by Brent Kessel, and of course, I had to do the test, and here is what I found.

I am predominantly a Caretaker type. Worse, an Idealist. No wonder I can't get anything of my own done!


What became clear to me is that I really want to change hats and be an Empire Builder for a change.


Here's the list of things that I've been working on since January that I want to accomplish this year. Now I'm going to try on my new Empire Builder Hat ( bamboo, no carbon footprint, $1.49 at the local market) and look at them anew.

Current Projects (not in order of priority)

1. New Media Communication Backbone comprising Digital Signage/Bluetooth/SMS/WiFi/Website for Luxury Segment and for the Retail Segment. Special focuson creating a permission based interaction process, and creating ahead-of-the-market content.

2. Starting up a 'Celebrating Wellness' Facility in the Delhi NCR Area - a spa targeted specifically to the high functioning, high profile, individual who has gotten "derailed" from his or her successful life due to extreme stress and "burnout".

3. Branding and Brand Architecture for 'The Terrace Garden' Restaurant in West Delhi - a one-of-a-kind fine dining, conversations and celebrations experience. I take on just one or two advertising assignments in a year and this is one of them.

4. Co-promoting 'Art Square' - an art initiative with vibrant, young artists, some of Delhi's finest painters, sculptors, poets, sufi singers and more..

5. Marketing Soap Nuts ( Ritha Nut) under the my brand 'Wild Craft' from my new company, Nothing Added Technologies, an organization dedicated to providing the best of nature to eco-conscious consumers and supporters around the world.